CRUGEN HP91: A High Performance Tire Design for the Modern Driver

Combining Style, Performance, and Innovation

Beginning in 2012, Kumhotire identified design as its "core future growth engine." With the concept of tire design in mind, Kumhotire introduced a new corporate sidewall design known as the Wing. This design aimed to create a recognizable "face" for the brand, allowing people to identify a Kumhotire even from a distance. The Crugen HP91, designed by Lee Jae-moon & Park Jae-pil, is a prime example of this innovative approach to tire design.

The Crugen HP91 is a Street/Sport Truck Summer tire specifically designed for high-performance four-wheel drive sport utility vehicles. What sets it apart from other tires is its silica-enhanced tread compound, which combines wet and dry road grip with rolling resistance comparable to passenger car tires. This means that drivers can enjoy both excellent performance and fuel efficiency.

One of the key features of the Crugen HP91 is its three-dimensional block design, which enhances wet-braking performance. This innovative design ensures that drivers can confidently navigate wet road conditions without compromising safety. Additionally, the tire's tread includes strategically placed dimples that help reduce heat buildup during high-speed driving, further enhancing its performance capabilities.

When it comes to the production of the Crugen HP91, Kumhotire utilizes cutting-edge technology to ensure the highest quality. The tire is designed to provide exceptional ride comfort, high performance, tread-life longevity, and low noise. It is the perfect upgrade for mid-level sports sedans and coupes, delivering superior traction on both dry and wet roads, as well as light snow conditions. With its high-tech rubber and advanced design, the Crugen HP91 takes handling and comfort to a whole new level.

Measuring 700mm x 700mm x 250mm and weighing 12kg, the Crugen HP91 is a tire that combines style, performance, and innovation. It is the result of tire designers who challenged the perception that tire design meant uniformity. By considering not only the exterior design but also the tire's performance and engineering technology, Kumhotire has created a tire that truly stands out.

The Crugen HP91 was launched in December 2013 in Europe, and it has received numerous accolades since then. In 2015, it was awarded the Silver A' Design Award in the Vehicle, Mobility, and Transportation Design category. This prestigious award recognizes the tire's outstanding expertise, innovation, and remarkable level of excellence.

With the Crugen HP91, Kumhotire has proven that tire design goes beyond aesthetics. It is a language that speaks to drivers through their senses, providing a combination of visual appeal, performance, and comfort. Whether you're a sports car enthusiast or a daily commuter, the Crugen HP91 offers a tire design that exceeds expectations and enhances your driving experience.


Project Details and Credits

Project Designers: Hae Rim Jung
Image Credits: Hae Rim Jung
Project Team Members: Lee Jae-moon (Steve), Park Jae-pil, Park Chang-jung, Seo-uk, Jung Hae-dong, Kim Taemin, Han Jae-hyun, Park In-hee, Kim Soo min, Jung Hae rim
Project Name: CRUGEN HP91
Project Client: Hae Rim Jung


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